Sydney Symphony Orchestra

Brand Custodianship
Sydney Symphony Orchestra
Sydney Symphony Orchestra
Sydney Symphony Orchestra
Sydney Symphony Orchestra

CLIENT
Sydney Symphony Orchestra

CHALLENGE
To roll out the new Sydney Symphony Orchestra branding across multiple media.

SOLUTION
As our very first client more than 20 years ago, and where our Creative Director worked in marketing before training in Graphic Design, the Sydney Symphony Orchestra is almost part of our DNA.

Late in 2020, the Symphony worked with branding agency Principals on a new identity and set of guidelines which we were entrusted with to develop multiple pieces for the Sydney Symphony Orchestra 2021 Season.

Since the launch of the branding we have worked on collateral such as program guides and digital advertising and look forward to collaborating with the Symphony’s marketing and design team on further implementation of their vibrant new visual identity.